For years, B2B marketers have poured resources into crafting polished whitepapers, data-rich infographics, and thought leadership articles—all in the name of “content.” But while content fills the funnel, it rarely builds trust. Today’s buyers are overwhelmed with information and skeptical of salesy messaging. What they truly crave is authentic dialogue: real-time, human-to-human interaction that answers their questions, addresses their pain...